Review and Swatches: tarte emphasEYES Aqua Gel Eyeliner in Plum

9:00 AM

Up first from the New Beauty Test Tube, tarte emphasEYES Aqua Gel Eyeliner.  I received the color  Plum.  These are currently available on Sephora's website for $18 a piece and come in several colors, pictured below.  From the website, here is what Sephora says about the eyeliner:

EmphasEYES™ Aqua-Gel Eyeliner
What it is:
A revolutionary long-wearing eye liner that contains intensely rich mineral pigments in a 50% water concentration.

What it does:
This revolutionary EmphasEYES™ Aqua-Gel Eyeliner captures the high-pigment concentration and staying power of a gel pot in an effortless pencil, no brush required! Even more unique is the proprietary formula which suspends rich mineral pigments in a 50% water concentration. By a process of hydrous pigmentation, cooling and refreshing pure water absorbs into the skin to hydrate and replenish the delicate eye area, leaving behind an intense, long-wearing, and pigment-rich color. Fortified with vitamin E, cucumber, and aloe this soothing Aqua-Gel Eyeliner maintains moisture balance in the skin while treating with healing free-radical fighters.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Petrochemicals
- Phthalates

What else you need to know:
EmphasEYES™ Aqua-Gel Eyeliner contains Skinvigorating™ ingredients like pure water that suspends mineral pigments while delivering and retaining moisture to replenish and hydrate skin, aloe leaf extract known for its soothing, healing, and antiseptic properties, which maintain moisture balance in the skin, vitamin E, which acts as an anti-inflammatory emollient and fights free radical damage, cucumber extract, which is rich in vitamins A &C and helps soothe skin, and mineral pigments, which have been known to soothe and soften the skin.

Due to the unique nature of this formula, do not over advance the tip. A little is all you need to achieve rich color intensity! Make sure to always securely replace the cap to prevent product from drying out.

These are a very thin and sleek pencil.  The pencil itself is the color of the product inside, so if you're like me and have a ton of pencils in your stash, this makes them easier to identify in the box/cup.  The pencil is also retractable, but not self sharpening, so keep that in mind when twisting it up.  Pictured below is a closeup of the tip of the pencil. 

Swatched on the skin - this is one pass, several times to make a thicker line.  The consistency of this is different than anything I've used before.  It's almost wet, which makes sense considering the name is "Aqua Gel".  Because of the wetness, I got a slight cooling effect just because of the consistency and water that makes up the eyeliner.  It was actually really refreshing, especially in the morning when I'm trying to wake up!

Once the product dried, it stayed put.  This definitely had the ability to be smudged when wet, but didn't budge for me once set.  This is kind of unique - I find a lot of these wetter eyeliners either dry so quickly you can't do anything with them, or never dry at all. 

Plum itself is a very pretty, intense purple.  In the pencil itself, I didn't think I'd get much color out of it, but once applied it is really quite bright and beautiful.  There is the slightest shimmer to it, but nothing over the top. 

I have not tried this on my waterline yet, but just along the lashline.  I did not have any irritation or smudging. 

Have you tried the new tarte emphasEYES Aqua Gel eyeliners?  What do you think?  What color did you try? 
Speaking of colors, below is a snapshot of all the colors available, as shown on Sephora's website:

You Might Also Like


  1. I liked this so much I already finished two of them in the plum shade as well. I have a black one too but haven't used it yet. I really love that they last so long though I didn't try it out on the waterline.


Popular Posts

Like us on Facebook