New at ULTA? (Or maybe just new to me??) - Essence

While wandering through Ulta this past weekend, I noticed an end-cap in the "drug store" section for a brand called essence.  Now, either I haven't been to Ulta in a while (which is true!), or else there is a new brand in the house!   Their webpage is great and gives alot of detail about each of the products.  There is even a page dedicated to their new arrival at Ulta!  My favorite part of all, though, would be the fact that they don't test on animals!

Talk about a bonanza!  There were so many bright and shiny colors on this display I didn't know what to do!  And, the prices...talk about a steal!  The nail polish run at $0.99 a piece, and I think the most expensive thing I saw were some of the eyeshadows and quads which ran around $2.99-$3.99.  This display was full of fun stuff to try out - there were over 15 colors of nail polish, liquid eyeliners, pencil eyeliners, glitter eyeliners, eyeshadows, baked shadows, eyeshadow quads, approximately 4-5 different types of mascara (from volumizing to length, to both!), foundations, blushes...*phew*...the list goes on!

Now, obviously since I haven't tried this brand, I had to pick up some things to play around with.  I chose a glitter eyeliner, lipgloss, and mascara.  I am anxious to give them a try, and will post about them here shortly.  The mascara reminded me of the DiorShow tube, so I'm hoping that is a prelude of things to come (at a fraction of the price!).

Have any of you lovelies tried this brand essence?  If so, I'd love to hear!

Click the pictures to enlarge...